Five Tips For Online Lead Generation
September 3rd, 2010Would you be surprised to find out that online lead generation has changed during the last several months? Today, leads are coming from phones, voice messaging, text messaging, and more. There are now many new ways to get leads for your website. You can even identify the phones in a restaurant at a given moment and send a coupon for a free desert on the next visit.
Here are five insights for online lead generation that have either arisen or become more important during the ten or twelve months. You need to incorporate these five insights in to your plan.
1. Video. Video has quickly become one of the most effective ways to attract the attention of an audience. It is almost as important today as search in online lead generation. Video does not need to be professionally produced, but the better the video, the better the outcome. And, keep in mind that a good online video will also travel via Facebook and phone.
2. Social Media. Social media is a powerful way to get people talking about your business. Focus on the two or three that are most likely to reach your audience. These new tools in online lead generation are also a powerful way to build links back to your site. Now that live social media search is part of Google’s results, it is even more important.
3. PPC Sponsored Listings. Sponsored listings on the results pages of the search engines are regaining importance. With search now including all of the chatter on the social networks, it is becoming more difficult to attain top ten ranking in organic search. This might again be the best option for appearing on page 1, which is essential for online lead generation.
4. Optimized content. You should be adding content to their site regularly. Content also needs to be promoted and shared in other ways on the web to help you with online lead generation. Articles should be submitted to directories; press releases should be distributed online and sent to local media. Product and service descriptions should be revisited. Anything you post anywhere online should be optimized and linked back to your site - especially your blog.
5. Automation. If you look, you can find a program or service that can automate almost everything you need to do for online lead generation. From lead management solutions to content production assistance, pre-planned auto-responder programs - it is all out there. Don’t be afraid to try it after checking it out. It will save huge amounts of time.
These changes are important for online lead generation. Making them part of your larger efforts will keep you on top of new developments and help you maximize your efforts.
If you own a small business or professional and want to learn more about lead generation, view the short video, “How Article Promotion Can Drive 25,000 - 50,000 New Prospects to Your Web Site Each Month - For Free.”
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