Increase Your Advertisement Leads By Offering More Than One Contact Method
Thursday, July 29th, 2010Customers are exposed to ads multiple times, the more they hear it the more they will register. Advertisers need to remember this while developing advertising campaigns.
However, TV and radio ads work on repetition. Consumers will hear ads multiple times before they realise or decide they want something being advertised.
After multiple exposures to the ad they will recognise it and focus the call-to-action options. So in a 30 second ad, this means they will largely ignore the first 20 seconds and focus on the last 10 where the response options are listed.
A consumer wanting to take up an offer in an ad will be actively listening for ways to accept the offer or find out more information. Their attention is high, so you have the opportunity to add an extra call-to-action. Including a text marketing interaction option provides consumers with a quick and easy way to interact with a business and register their interest in the product on offer.
Give them a choice: a free calling number for those that want to talk and can stop what they are doing; a web site for those that want to go to the web later; and an SMS keyword, for those with limited time to respond, or want immediate info. So rather than being a distraction, including the simple SMS text option allows a business to attract a wider range of clients.
Text marketing allows advertisers the chance to promote their product further, or advise that a sales person will be in touch. Responses can include further contact details straight to a consumer’s phone to follow up later.
Each new campaign can have a different text message response, it’s an easy and flexible way to increase the effectiveness of an advertising campaign.
Visit www.txt2get.com.au to take a look at mobile marketing made simple and how this cost-effective form of communication can work for you.
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