Posts Tagged ‘Communication’

Increase Your Advertisement Leads By Offering More Than One Contact Method

Thursday, July 29th, 2010

Customers are exposed to ads multiple times, the more they hear it the more they will register. Advertisers need to remember this while developing advertising campaigns.

However, TV and radio ads work on repetition. Consumers will hear ads multiple times before they realise or decide they want something being advertised.

After multiple exposures to the ad they will recognise it and focus the call-to-action options. So in a 30 second ad, this means they will largely ignore the first 20 seconds and focus on the last 10 where the response options are listed.

A consumer wanting to take up an offer in an ad will be actively listening for ways to accept the offer or find out more information. Their attention is high, so you have the opportunity to add an extra call-to-action. Including a text marketing interaction option provides consumers with a quick and easy way to interact with a business and register their interest in the product on offer.

Give them a choice: a free calling number for those that want to talk and can stop what they are doing; a web site for those that want to go to the web later; and an SMS keyword, for those with limited time to respond, or want immediate info. So rather than being a distraction, including the simple SMS text option allows a business to attract a wider range of clients.

Text marketing allows advertisers the chance to promote their product further, or advise that a sales person will be in touch. Responses can include further contact details straight to a consumer’s phone to follow up later.

Each new campaign can have a different text message response, it’s an easy and flexible way to increase the effectiveness of an advertising campaign.

Visit www.txt2get.com.au to take a look at mobile marketing made simple and how this cost-effective form of communication can work for you.

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The Benefits of Voice Broadcasting

Monday, January 18th, 2010

Do you like receiving something for nothing? Doesn’t everyone? One of the most successful strategies today for retaining and building your customer relationships is Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-to-one, relationship-building marketing without all the things you hate. Just in case you’re not familiar with all of its capabilities, let me explain how it works.

First, we start with a database of phone numbers for people with whom you already have some sort of relationship. You create a short, but motivating message that you want to leave them. Something like: “Hi, this is Bob Jones, from Re/Max Alliance. I’m calling because I’d like to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will give you access to this discount. You can also find this secret password on our web site; www.bobjones.com. Thanks for being such a great client.

These messages are recorded using a regular phone. You then email your list of recipients to the company that provides this service, and this message gets sent to the list of numbers you provided. The message is sent during a specified time of day, when your prospect is least likely to be home and your message is most likely to be picked up by voice mail.

Your prospects, clients, etc. just received a personalized message from you, without you having to call 20, 200, or 2,000 people! They weren’t harassed by a sales call, you didn’t waste time with someone whos not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. And if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!

So, in summary, you have short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message. There are endless ways you can use this system to explode your profits. Business owners are using this system every day!

A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com

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The Benefits of Voice Broadcasting

Friday, October 2nd, 2009

One of the most successful strategies today for retaining and building your customer relationships is something called Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-on-one, relationship-building marketing without all the things you hate. In case youre not aware of its capabilities, let me explain the technology.

You start with a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Michael Jagger, from Re/Max Alliance. I’m calling because I wanted to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will get you access to this discount. You can also find this secret password on our web site; www.michaeljagger.com. Thanks for being such a good client.

These messages are recorded using a regular phone. You then email your list of recipients to the company that provides this service, and this message gets sent to the list of numbers you provided. The message is sent during a specified time of day, when your prospect is least likely to be home and your message is most likely to be picked up by voice mail.

Your prospects, clients, etc. just received a personalized message from you, without you having to call 20, 200, or 2,000 people! They werent harassed by a sales call, you didnt waste time with someone whos not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. And if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!

So, in summary, you have short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message! There are endless ways you can use this amazing system to explode your profits. Business owners are using this system in their marketing efforts on a daily basis.

A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com

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