Posts Tagged ‘listings’

Evaluating LeadSenders And The RedX

Tuesday, July 13th, 2010

Expired listing lead services such as the RedX and LeadSenders provide real estate pros with a continual stream of leads from which to develop their business. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. Agents that utilize these lead distribution services get notified as soon as the potential customer comes available. In addition to prospects, these services provide REALTORS with sufficient data regarding the property to allow them to quickly call and close the listing.

Even though similar, LeadSenders and the RedX (Real Estate Data Exchange) The biggest difference between the two services is the real time response when a lead comes available. Normally, the RedX offers prospects in a shorter time and provides real-time feedback regarding the lead, in contrast, the LeadSender provides the listing prospects on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.

As a general rule, the RedX appears a bit more complete in its service offering and relevance of its prospects than the LeadSenders. Because the real estate data exchange pulls data from multiple databases, the information supplied as a lead is also a bit more complete. The obvious advantage of the systedm querying multiplied databases being that the REALTOR has the ability to understand the lead in full before making first contact.

In addition to those services, the RedX does provide an expanded menu of marketing resources that are not currently available through Lead Senders. These assets include tools to help REALTORS revise their websites with the latest lead capture technology. For real estate agents that do not presently have a dedicated site, the RedX even offers a service to provide them with a turnkey solution.

Between the RedX and LeadSenders, both have their own unique benefits. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead creation systems, there are a lot of things to consider. Price notwithstanding, the caliber of the leads as well as the technology used to classify prospects is one of the most important factors of consideration. As a real estate agent, the choice may simply come down to which service best suits your needs and expectations.

The Redex was created to help Real estate agents get more leads and catch new listings. To discover more about the RedX and to save $150, visit their web page here, right now.

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Drip Marketing For Real Estate Agents

Friday, March 5th, 2010

For every 100 leads, on average three will require your services right now. Conversely, for that same 100 consumers, 90 of them will require your specific services within the next seven years. Unfortunately, for most sales people, their target is almost exclusively on finding that needle in a haystack that needs their services immediately. The truly successful real estate agents invest in systems to market to the entire list and implement campaigns so that they will be the first phone call whenever any of those 100 potential buyers is ready to buy or sell a property.

Fortunately, promoting automation systems allow sales professionals the ability to keep top of mind awareness with all of their contacts. In addition, marketing and advertising automation systems are permitting individual real estate agents the ability to fully automate every aspect of their prospecting allowing REALTORS to create a completely personalized experience with their potential buyers while moving those prospects quickly down the sales funnel.

These marketing automation systems are particularly designed to help agents and small businesses automate every one of their prospecting and drip promoting programs which frees up time and assets to target on getting listings and closing sales.

There are a number of drip marketing and marketing automation systems available to meed every require. The two that are well suited to real estate and small business specialists are Marketo and Infusionsoft. Marketo is a bit more complete, and also more expensive, but both tools are outstanding at providing you with the ability to quickly establish a complete and inclusive prospecting, follow up, and drip marketing and advertising system.

Both require some investment up-front to develop your messages and the entire follow-up sequence that you want your potential customers to go through. However, by definition, after the system is set up, it simply runs and robotically educates and markets to your prospects.

For real estate professionals, these promoting automation systems can quickly replace the hours and investment in time and resources developing or contracting the development of your newsletters, email chains, and other prospecting tools. Instead of having campaigns going with various vendors to attract potential buyers, you can consolidate your lead generation and prospecting into one comprehensive tool. You then cleanly automate the process.

Visit the Rainmaker Masters Circle to put your success on autopilot and prospecting tools for real estate agents. The Masters Circle is a group of leading real estate agents and brokers dedicated to helping all REALTORS find wealth in business. Join the Masters Circle Today

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