Evaluating LeadSenders And The RedX
Tuesday, July 13th, 2010Expired listing lead services such as the RedX and LeadSenders provide real estate pros with a continual stream of leads from which to develop their business. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. Agents that utilize these lead distribution services get notified as soon as the potential customer comes available. In addition to prospects, these services provide REALTORS with sufficient data regarding the property to allow them to quickly call and close the listing.
Even though similar, LeadSenders and the RedX (Real Estate Data Exchange) The biggest difference between the two services is the real time response when a lead comes available. Normally, the RedX offers prospects in a shorter time and provides real-time feedback regarding the lead, in contrast, the LeadSender provides the listing prospects on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.
As a general rule, the RedX appears a bit more complete in its service offering and relevance of its prospects than the LeadSenders. Because the real estate data exchange pulls data from multiple databases, the information supplied as a lead is also a bit more complete. The obvious advantage of the systedm querying multiplied databases being that the REALTOR has the ability to understand the lead in full before making first contact.
In addition to those services, the RedX does provide an expanded menu of marketing resources that are not currently available through Lead Senders. These assets include tools to help REALTORS revise their websites with the latest lead capture technology. For real estate agents that do not presently have a dedicated site, the RedX even offers a service to provide them with a turnkey solution.
Between the RedX and LeadSenders, both have their own unique benefits. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead creation systems, there are a lot of things to consider. Price notwithstanding, the caliber of the leads as well as the technology used to classify prospects is one of the most important factors of consideration. As a real estate agent, the choice may simply come down to which service best suits your needs and expectations.
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