Online Leads, How to Know Which Ones You Should Call…
Sunday, May 16th, 2010Getting leads online, whatever activity you’re in, is not complicated. It actually requires very little to start with. All you need is a good marketing sytem that can help you in creating a simple squeeze-page with an opt-in box, connect it with an autoresponder service such as GetResponse, Aweber or iContact, and you’re in business. Then you need to make that page visible. Google Pay Per Click will get you leads right away, and you can go from there. Refine your Pay-Per-Click expertise and reduce your cost, and then learn new strategies as you go.
What’s more important, and somewhat more tricky, is what takes place next. When you’re receiving a massive amount of leads, knowing who’s hot and who’s not can be complicated. Get this part right and you will be profitable. Get this wrong and you’ll waste a lot of energy and time.
To start with, we want to get back to our webpage, and make sure it’s really fitting with our marketing message and our activity. If we have a webpage that is too broad, we’ll gather more leads, but filtering them is going to be difficult. Too narrow and we’ll get almost no leads. We need to review this trough and get it right. When designing your site, think: Could one third or more of those viewing this page definitely like the products and services I present. If I called them, would I be able to put on an offer they couldn’t turn down…
The next thing, is to filter those interested from the curious. An obvious way of doing that is to ask for people’s telephone numbers. If you see a prospect come in with a genuine, well presented phone number, chances are they are committed to the idea of your product. You can choose to make it compulsory for your leads to enter their telephone number, and there is sime merit to this approach, but if you leave it up to them, you’ll in reality have a better view of that person’s desire to interface with you.
Another great way of filtering is to take your leads to a questionnaire, immediately after opt-in. This is a very powerful strategy. You can easily create online questionnaires, one good site for that is called Formsite. Have a 1 page form that’s easy and quick to complete, with 1 or 2 open questions to finish. You then be able to to reflect upon who you you think is qualified to work with you.
After that you will start a traditional follow-up logic. If you’re an affiliate marketer, you won’t need to do this. But if you’re in any other case, whether traditional or MLM, calling people is a requirement to close a deal. It will take 5 to 12 times where your prospect is exposed to you, whether they are thoroughly reading an email, or having a conversation with you, to come to a decision.
Now that you found out who to talk to, that you’re using your auto-responder to manage some of the follow-up for you, the rest should be simple enough. Watch your business grow and take action today.
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