Leads Mentoring for Businesses and Sole Proprietors

For every 100 leads, on average three will require your services right now. Conversely, for that same 100 consumers, 90 of them will require your specific services within the next seven years. Unfortunately, for most sales people, their target is almost exclusively on finding that needle in a haystack that needs their services immediately. The truly successful real estate agents invest in systems to market to the entire list and implement campaigns so that they will be the first phone call whenever any of those 100 potential buyers is ready to buy or sell a property.

Fortunately, promoting automation systems allow sales professionals the ability to keep top of mind awareness with all of their contacts. In addition, marketing and advertising automation systems are permitting individual real estate agents the ability to fully automate every aspect of their prospecting allowing REALTORS to create a completely personalized experience with their potential buyers while moving those prospects quickly down the sales funnel.

These marketing automation systems are particularly designed to help agents and small businesses automate every one of their prospecting and drip promoting programs which frees up time and assets to target on getting listings and closing sales.

There are a number of drip marketing and marketing automation systems available to meed every require. The two that are well suited to real estate and small business specialists are Marketo and Infusionsoft. Marketo is a bit more complete, and also more expensive, but both tools are outstanding at providing you with the ability to quickly establish a complete and inclusive prospecting, follow up, and drip marketing and advertising system.

Both require some investment up-front to develop your messages and the entire follow-up sequence that you want your potential customers to go through. However, by definition, after the system is set up, it simply runs and robotically educates and markets to your prospects.

For real estate professionals, these promoting automation systems can quickly replace the hours and investment in time and resources developing or contracting the development of your newsletters, email chains, and other prospecting tools. Instead of having campaigns going with various vendors to attract potential buyers, you can consolidate your lead generation and prospecting into one comprehensive tool. You then cleanly automate the process.

Visit the Rainmaker Masters Circle to put your success on autopilot and prospecting tools for real estate agents. The Masters Circle is a group of leading real estate agents and brokers dedicated to helping all REALTORS find wealth in business. Join the Masters Circle Today

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Novel technologies are helping marketers and sales people draw sales more efficiently. marketing automation programs now play a sizeable role in helping this process. Fundamentally, promotion automation systems mechanically move prospects down the sales funnel. To give you an idea of the flexibility of a marketing automation product, I have listed the following campaign that has been used successfully by different real estate agents.

1) Lead capture - A lead lands on a landing page and fills out a form.

2) When a prospect fills out the form, they are immediately emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.

3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Often the email will direct the prospect to view an web video.

4) The next day, another email automatically goes out asking if the prospect has had a chance to view the online presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.

7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, promotion automation system puts a to-do action to notify you to call the prospect and follow up.

Marketing automation systems are fantastic tools to systematically walk a prospect down the path to becoming a client.

MRMLS aids real estate agents and brokers grow their business. Join us today to learn more about how automated marketing can help your business grow.

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OFFsite SEO is a way to make your site more visible to the search engines. If you do this correctly then you will also be able to attract more of your target audience, buyers and sellers that want what you are specifically selling. Real Estate is one of the best local markets to be in and Search Engines make it really easy for any one in the world to find you if you understand how to hone in on those specific prospects ready to make a move forward. So this is the big picture behind what real estate search engine optimization (SEO) is truly all about. It is to aide potential clients in finding your unique sales opportunity on line.

Offsite SEO consists mostly of link building and plays a large role in garnering those top first page spots in the search engine results pages (SERPs for short). So what do I mean by the term “link building,”? It is essentially a methodology whereby you are increasing the number of websites out on the Internet that link to your site. Think of it as a popularity contest and the one with the best quality of friends wins. Google, being the search engines with the lions share of the market at over 60% use link popularity as one major criteria for judging and ranking your website. When we speak about a link popularity we are referring to the number of links coming back to your site. The Search engines judge these links based upon their quality,page rank, and how relevant the topic area is to your site.

As with any marketing campaign you are going to run successfully, link building should be approached with the same level of seriousness. It is critical to how you are able to rank in the SERPs as your page advances to the front of the line. There are many link building strategies that are out of date, and also out of favor with the SERPs so we want to show you in our course the best links to get and the ones to stay away from.

Since links are important to ranking on page one of a search engine page it is of value to create a schedule and find time to do this important work. While admittedly there are other important tasks needed in a total SEO program, building links still is where your traffic comes from. No traffic no sales. So links are double edge sword. You need them to move up the SERP pages and you need them for people to find you. It is worth it to set aside a few hours a few days a week just dedicated to your SEO tasks. This is like any other marketing campaign you would conduct, so you need to be consistent. Also, because link building, like being in forums and answering questions can be both fun and educational, you can also go overboard and spend too much time doing activities that make you no gains, so that is why a schedule is vital to success. If you set aside a specific block of time to focus on one thing at a time, like link building one day, article publishing another, website content another you will progress by leaps and bounds., etc.

More importantly, don’t adopt “SEO tunnel vision” to the point you neglect your websites primary offering (whether that be products, services, content, or a combination of the three).

Free SEO Training Video Tutorial to Aide Real Estate Professionals UnderstandReal Estate SEO. Maybe Its Time To Look At Other Methods Of Real Estate Internet Marketing To Get Your Website Before Your Customers? Check Out Our FREE Training.

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Brian J Williams is a MLM Marketing mentor and coach to many of the top producers in the industry and currently works as President and CEO of Empowered MLM Marketer. www.EmpoweredMLMMarketer.com To subscribe to Brian’s newsletter and receive his insider tips to MLM prospecting and lead generation go to www.Brian-J-Williams.com

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